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Creative Possibilities

One idea can take many forms.

The story and its emotional core are always the starting point. From there, the project may remain an original song, grow through photographs and memories, or become a complete audiovisual journey. The presented form is the result of what gives the story its strongest expression.

What you bring

A person, memory, relationship, occasion, emotion, event, theme or idea.

What we do

Listen for what matters and shape an original musical direction around it.

What it can become

  1. Original Music
  2. Music + Image Slideshow
  3. Full Audiovisual Journey

Original Music

Your story, turned into an original song.

We shape the idea, emotion and meaning into original lyrics, music and sound — created around the person, memory, occasion or message at the heart of it.

Hear Happy Birthday Husband

May include:

  • Original lyrics
  • Musical direction
  • Finished song
  • Agreed review points
  • Final audio delivery

Music + Image Slideshow

Your song brought together with the photographs and images that tell the story.

We sequence your images around the music with thoughtful pacing, transitions, movement and selected visual effects, creating a finished music-led slideshow that gives the memories another way to be experienced.

May include:

  • Photograph selection and sequencing
  • Pacing and transitions
  • Subtle movement and animation
  • Selected visual effects
  • Finished music-led video

Full Audiovisual Storytelling

An original musical and visual world created as one complete piece.

For projects that call for something larger, we develop the music alongside original imagery, film, animation, editing and visual direction — shaping every element around the same central story and emotion.

Explore She Is Emirati

May include:

  • Original music and lyrics
  • Visual concept
  • Original or directed imagery
  • Film or animation
  • Editing
  • Subtitles or translated on-screen text
  • Integrated visual narrative

Clear scope before work begins.

Every project is different. We provide a clear custom quote based on the idea, creative scope, turnaround and visual requirements before work begins.

  1. Share the idea
  2. Clarify the scope
  3. Receive price & timing
  4. Approve
  5. Begin

Collaborative project process

  1. 01

    Share what matters.

    Tell ERK about the person, story, emotion, occasion, event, or idea.

  2. 02

    Shape the direction together.

    Agree:

    • Creative direction
    • Scope
    • Deliverables
    • Timing
    • Budget
    • Revision allowance
  3. 03

    Create, review and refine.

    ERK creates the work and involves the customer at agreed review points.

  4. 04

    Complete and deliver.

    ERK completes agreed revisions and delivers the finished project.

Every project includes an agreed review and revision allowance, defined as part of the scope before work begins.

Language can be part of the creative direction.

ERK creates original songs in English and Farsi. Additional languages can be explored project by project, and languages can be combined when they strengthen the story.

For visual projects, language can also extend beyond the song itself through translated lyrics, subtitles, bilingual presentation and translated on-screen text.

She Is Emirati, for example, is primarily an English-language song while incorporating Arabic language deliberately within the musical and storytelling concept.

Timing depends on the scope.

Most original-song projects are completed within 1–2 weeks. Rush projects may sometimes be possible from approximately 3 days, depending on availability. Larger audiovisual projects, complex briefs or busy production periods may require 3–4 weeks.

We confirm the expected timeline before the project begins.

Start with the part that matters most.

You do not need to know the finished format yet. Start with the story, feeling or idea, and we can shape the right form around it.

Start a Project